Simplicity becomes matter and takes shape in objects with curved, round, sensual, essential shapes. The hallmark of Simone Micheli’s signature. Simone Micheli founded the eponymous Architectural Studio in 1990 and in 2003 the design company ‘Simone Micheli Architectural Hero’ with offices in Florence, Milan, Puntaldia, Dubai, Rabat and Busan. An icon of Made in Italy design in the world, his professional activity is articulated in multiple directions: from architecture to interior design, from visual to communication.